Privacy Policy

Last updated: 12/8/2025

1. Introduction

The Equine Ledger ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Please read this Privacy Policy carefully. By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

  • Name and contact information (email address, phone number)
  • Account credentials (password, stored securely using industry-standard encryption)
  • Profile information (profile photo, preferences)
  • Payment information (processed securely through third-party payment processors)

2.2 Horse and Business Data

We collect and store:

  • Horse profiles and information
  • Health records, medical events, and medication logs
  • Feeding schedules and dietary information
  • Expense records and financial data
  • Photos and documents you upload
  • Service provider information
  • Activity logs and usage data

2.3 Technical Information

We automatically collect:

  • Device information and browser type
  • IP address and location data
  • Usage patterns and interaction data
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Process your subscription and payments
  • Send you important service-related communications
  • Respond to your inquiries and provide customer support
  • Send you marketing communications (with your consent, which you can withdraw at any time)
  • Detect and prevent fraud or abuse
  • Comply with legal obligations
  • Analyze usage patterns to improve our Service

4. Data Storage and Security

We implement industry-standard security measures to protect your data:

  • Encryption of data in transit using SSL/TLS
  • Encryption of sensitive data at rest
  • Secure password hashing using bcrypt
  • Regular security audits and updates
  • Access controls and authentication
  • Regular data backups

Your data is stored on secure servers. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as payment processing, hosting, and analytics. These providers are contractually obligated to protect your information.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the rights of others.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to your personal data
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data
  • Portability: Request a copy of your data in a portable format
  • Objection: Object to processing of your personal data
  • Withdrawal: Withdraw consent for data processing (where applicable)

To exercise these rights, please contact us at support@theequineledger.co.za

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

8. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

When you cancel your account, we will retain your data for a reasonable period to allow you to restore your account if you choose to reactivate. After this period, your data will be securely deleted.

9. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Service, you consent to the transfer of your information to these countries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

The Equine Ledger
Email: support@theequineledger.co.za